IORA first started out as middlemen specializing in womens’ apparel at a small retail shop in Chinatown, our founders have successfully established IORA as a fashion brand in 1998. The first IORA concept store was established in White Sands Shopping Mall at Pasir Ris Town. IORA gradually saw success with the opening of subsequent stores and the launch of its franchise business abroad.

Today IORA owns and operate 7 retail outlets in Singapore, 2 in Cambodia, 6 in Malaysia, 3 in Myanmar and 7 in Philippines summing up to a total of 25 outlets. Our merchandise are designed by our in house team in Singapore and made in Hong Kong.